Copy Writing Assignment

PURBASARI BODY SCRUB ADVERTISEMENT

Purbasari Body Scrub very well known in Indonesian society, because advertising is so powerful is believed to make the skin look more white, bright and fragrant. We ourselves know about Indonesian citizen dark skin or dark brown, and her main complaint is that pollution that make our skin dull. This ad offering whitening body scrub with extracts from the main ingredient is Yam. Yam is a fruit which is very believed in beauty products can make the skin clean.

Purbasari Ad

# Selling points provided in the advertisement

Amazingly this scrub ad can attract many takers due to:

1. Scrub is equipped with whitening extracts.

2. The price is quite cheap and affordable

3. No need to go far away to come to the doctor

#   Tone and emotions of the Advertisement

these ads are very well how to practice with a woman who was embarrassed by her skin is dull, dark and rough. she wants to make the skin look brighter, smoother and looked her mother give a solution to use this Purbasari scrubs. Clearly visible in the ad that the girl who initially have dark skin with magic can be white with a short time.

# Targeted Marketing

These products are mostly used by teenagers for example, high school students and college students. because they care about the health and beauty of the skin

Nama : Nisrina Novelia

Kelas : 1SA08

NPM : 15616451